climenole’s posterous

«It's well known that people have a tendency to seek out information which confirms what they already believe. Beancurd-scoffing hippies read the Guardian; mindless bigoted reactionaries read the Daily Mail; people who feel that the IT industry would benefit from the involvement of Paris Hilton in some way read the Reg.

But now, researchers in Illinois have formally quantified this trend.

"We wanted to see exactly across the board to what extent people are willing to seek out the truth versus just stay comfortable with what they know," says Illinois Uni psychology prof Dolores Albarracín. » ...